You Tube can make you look like a boob! "How to Buy a Bank-Owned Home"
As I often do, I received another one of those emails from friends and associates that contain some funny video or joke. This one was different. I confess! As I was drinking water at my desk, I could hardly contain the laughter from forcing the water up to my nostrils. Not was it only funny, but it was a sad and true satirical parody of what and how people outside of our industry see us people inside the industry. Let me elaborate a point. I have spent some considerable time and effort listening to experts and self-proclaimed Social Media Gurus explain the power of Social Media and the opportunity for it to actually work against us if we are not kind and genuine to those people we serve. In our world, they are called Clients, Buyers, Borrowers, Applicants. Unfortunately, some of us forgot that they are also known as people.
Click on the You Tube logo to see the video:
Unfortunately, we are sometimes put into a dark corner of most of these people's minds as "Greedy, Selfish, Self Serving, Self Righteous, and down-right not so customer friendly" as I see so many of us profess. When we continue to act in this manner and refuse to look into the fishbowl from the outside every once in a while, we tend to forget what we look like to others aka "Clients, Buyers, Borrowers, Applicants. Sellers, etc".
I heard the other day some REALTOR at the Gary Vaynerchuk event here in Mesa, AZ ask if Gary or anyone else for that matter should be "Afraid of Big Brother" referring to the FTC's threat of combing through the blogosphere. After seeing this video, I thought to myself, "We should be more afraid of how we behave and how we actually treat our friends who we call "Clients, Buyers, Borrowers, Applicants, etc" and be sincere in our efforts and not so much worried about our commissions. This statement always brings to mind, the movie "Field of Dreams". "BUILD IT AND THEY WILL COME". Our industry has created an atmosphere that we will all have to wrecken with at some point or another. I sense Social Media will be the deliver of bad news for some and will be the Godsend for others.
DO NOT get me wrong! I am not being self-righteous here. I do it for the money but I also do it for the love of what I do best as I am convinced that many of us share the same passion and reasons. However, those of us behaving badly, I have a piece of advice.
You Tube will make you look like a boob!